What makes somebody open your email?

If you think about it the majority of our business communication takes place via email. We service customers by email. We prospect by email. So what makes a good email? Why does one email resonate and another fall flat? For a form of communication that is so integral to what we do as professionals you would think there would be hard data out there describing what works and what doesn't. 

Over the weekend the CEO of Implisit sent me a link to their latest infographic published by Salesforce.com on their blog that does exactly this. Implisit dived into the data retrieved from over 250 thousand emails to discover the magic behind emails that sell.


So if you are interested in having more of your emails actually read check out the link below.

Here is a link to the post.

About the Author

Andrew Bartels is a partner at PS Advisory, a firm dedicated to helping Insurance organizations and other professional services firms deploy and customize Salesforce.com, implement best practices and generate an ROI.  Andrew has been CTO for a Top 100 Independent Insurance Agency, and is recognized by Salesforce.com as one of the leading innovators of implementing Salesforce.com in the insurance vertical.  
Learn more at www.psadvisory.com

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