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The best predictive personal assistant mobile app Stitch just got purchased by SugarCRM

3/8/2015

 
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Stitch the app from the former Salesforce.com executives that positioned itself as an electronic personal assistant for sales professionals is no more. Well I knew that on Friday when the email I had been dreading arrived in my mailbox. 

I am going to miss the little chap. 

The reason being Stitch was one of a handful of what I call 'facilitator' apps that had become part of my daily workflow. I found myself opening that little app before I went to bed at night and the first thing in the morning. It was just that good. It started out as a full attempt at an email client and then a while back they got rid of the email client part and just started doing what they did better than anyone else. Stitch helped me do the things I knew I should be doing but just never got time to do. The app made me look good. It reminded me to confirm appointments. It reminded me to follow up. It was the closest thing I had discovered to a true machine powered personal assistant and believe me I look and experiment with a lot of technologies that claims to do that.

The truth is that Stitch did what I wish so many CRM's would do better. It analyzed your data to suggest intelligent next actions. On top of that it was truly mobile. The UI was perfectly suited for the smartphone powered world we all live in today. It empowered its user to take advantage of what Forester calls mobile moments. It was incredible how efficient Stitch made its users because it's easy to use UI and its intelligence empowered you to be productive from anywhere. That anywhere could be in an elevator or your kitchen table or the TSA line at the airport. Stitch is the reason Salesforce.com bought RelateIQ because the vendors know that they need to very quickly transition from being static storage databases to facilitators of engagement. The days of data being backward looking are behind us. In this big data driven world we want our systems to tell us what we don't know not. To thrive going forward, systems must be intelligent and forward looking and not historical archives or systems of record. The systems need to engage with their user base to facilitate success.

So my little friend Stitch is gone but let's hope that it was out there long enough for the right people to have taken notice.

So let's raise our glasses to the entire Stitch team.

Stitch URL - http://stitchapp.com/


About the Author

Andrew Bartels is a partner at PS Advisory, a firm dedicated to helping Insurance organizations and other professional services firms deploy and customize Salesforce.com, implement best practices and generate an ROI.  Andrew has been CTO for a Top 100 Independent Insurance Agency and is recognized by Salesforce.com as one of the leading innovators of implementing Salesforce.com in the insurance vertical.  
Learn more at www.psadvisory.com




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